AXORAWORKS

For B2B CEOs and founders

Fix What’s Slowing Growth.
Launch What’s Next.

I bring 35 years of enterprise and mid-market growth leadership to the problems that matter most.

Where I can help

Start with a free 30-minute conversation.Have one specific question? Your One Question answers it for a fixed fee, before you commit to more. How it works →
Start a Conversation

Fix what’s slowing growth

Where Is Growth Getting Stuck?

  • Not enough qualified leads?
  • Inconsistent pipeline?
  • Losing deals you expected to win?
  • Revenue falling short of expectations?
  • Customers leaving instead of growing?
The Problem May Start Somewhere Else.

Growth depends on who you target, why they buy, and how you win and keep them. A problem in one area often starts in another.

Market &Best-FitCustomersPositioning &DifferentiationDemandCreation &DiscoverabilityProof &CredibilityBuyerJourney &ConversionAdoption &ValueRealizationRetention &ExpansionGrowthSystem
Hover a stage to see its question. Click to keep it open.
I find what’s holding growth back, and fix it.Start a Conversation

Launch a product, service or market

What Are You Launching?

1

Something new to sellA new product, major version, product line or service.

2

Somewhere new to sell itA new market, region, segment, channel or partner route.

3

A big move under considerationRepositioning, new pricing, or testing an idea first.

A Launch Is Not Just
an Announcement.

The offerWho it’s forThe messageEvidence & proofPricingPartners & channels

…and the launch plan that brings them together.

I design the plan to launch it well.Start a Conversation

Fractional CMO

Need a Marketing Leader, Not a Full-Time Hire?

1

A launch to runLeading the team through it, day to day.

2

A go-to-market to reworkRework it with your team until it runs without me.

3

A senior leadership gapBetween hires, or the role is not full-time yet.

4

A leave of absenceCover while your marketing leader is away.

Leadership for as Long
as You Need It.

Set direction and prioritiesOwn the plan and budgetMentor the teamReport to the CEO and board
I lead the work, see it through, and leave a plan that lasts.Start a Conversation

Your One Question

Have One Question That Needs a Real Answer?

A fixed-fee way to start: one well-defined question, answered in depth.

1

A specific answerResearched in depth, with evidence and a recommendation.

2

Clear next stepsWhat the answer means for you, and what makes sense next.

Questions like

“Which dealers should we prioritize first?”

“What should we charge for the new service?”

“Where do our best customers actually look?”

Fixed fee · Walked through live · Credited toward more
A real answer and a clear next step, with no bigger commitment.Start a Conversation

Experience

From Global Enterprise to Mid-Market.

MicrosoftBusiness & Marketing Officer, Canada

Enterprise

SASVice President, Marketing, Americas

Enterprise

Igloo SoftwareSenior Vice President, Global

Mid-market
Recent workGooseEyesIgnition Digital
Software, fintech, manufacturing, healthcare, services and more

Get started

Start With a 30-Minute Conversation.

Andrew DixonYou’ll talk with me directly.

In 30 Minutes, We’ll:

1

Get clear on the problem.What’s happening, and what it’s costing you.

2

Explore the best way to address it.Fix, launch or lead, and what that would look like for you.

3

Agree the right next step.Your One Question, a scoped engagement, or nothing at all.

You’ll Leave With:

A clearer view of the problem, and an honest answer on whether I’m the right fit.

Free · No obligation · I lead the work with your team and trusted specialists where needed.

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